Did you know that it can cost 5X as much to attract a new gym member than it costs to keep your existing members? If you have devoted time, money, and resources on attracting new members but overlooked your gym member retention strategy up until now, there is no need to panic. We’re here to […]

If you’re struggling with member retention and want to master the art of preventing cancellations and re-engaging members, you’ve come to the right place. In this installment of his three-part success series, the Retention Guru himself, Dr. Paul Bedford, tackles these tough questions:

Did you know that it can cost 5X more to get new customers than it does to retain existing ones? If you don’t already have a strong gym member retention strategy in place, now is the time to create a strong strategic approach to retaining more members.

For the past year, headlines have proclaimed that the COVID-19 pandemic set back peoples’ health and fitness goals by miles. As fears about the obesity epidemic ballooning, the “quarantine 15” (and more) became a punchline to the pandemic.

The primary focus for fitness clubs right now is recovery. The first and most important part of a recovery strategy is to understand your numbers.

From what we have seen so far, the fitness industry seems to be recovering well. Membership sales in April exceeded sales made during the same period in 2019*.

Now you have re-opened your doors, you’re no doubt busy looking at ways to rebuild your membership base and fill the revenue hole that multiple lockdowns have left in your business.

With restrictions largely lifted for vaccinated people, our cities are really opening back up. Since March 2020, the fitness industry as we know it has changed. So have member expectations.

With all the changes we’ve seen since March 2020, there’s no doubt customer expectations have changed for face-to-face businesses as well.

By now, I’m sure you are aware of the many benefits that a member app brings to your

The member experience has never been so important, from how you welcome members back into the club,

If you run a fitness facility, having an all-in-one club management system that covers every aspect of your business is a truly enlightening experience and definitely worth exploring.