The key to funneling  those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned […]

Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be? Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand,  how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey.

Every club owner, manager and sales person wants to ensure those membership sales numbers are as high as they can possibly be for month end. But how can clubs do this effectively without spending a fortune on marketing campaigns, and without “spamming” their prospects? The key is well measured, well timed and well executed campaigns.