Who knew that something as simple as entering and leaving a gym could be such a point of focus!? There’s generally a lot of back and forth about the pros and cons of the many methods of access control. It’s like the marmite of tech. Whether it’s the worry of data security that makes you […]
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The key to funneling those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned […]

Promotion campaigns: enriching the brand, raking in sales and simplifying processes… Can it be? Promotional campaigns can be difficult to get right. Understanding how your promotion reflects your brand, how measurability is key, and that facilitating a straightforward customer experience and a manageable back end process are essential to your promotion campaign journey.