When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention. In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time.
ClubWise Blog
Tag: Marketing
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up […]
The key to funneling those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned […]
Every club owner, manager and sales person wants to ensure those membership sales numbers are as high as they can possibly be for month end. But how can clubs do this effectively without spending a fortune on marketing campaigns, and without “spamming” their prospects? The key is well measured, well timed and well executed campaigns.