ClubWise has teamed up with Guy Griffiths – leading fitness industry consultant – to bring you The Success Formula Masterclass; ERA.
ClubWise Blog
Tag: Member Retention
Imagine Jo is at home after a long day at work, eating a takeaway. She decides that to make up for her naughty meal, she needs to do an extra class this week, so she takes out her smartphone, opens her member app and books a group HIIT class for tomorrow.
Body Composition Analysis is now a huge trend in fitness technology and is becoming more and more popular with fitness clubs.
The answer very much depends on how you are operating right now. Are you using an excel database to keep member and prospect details up to date?
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Referrals
Referral programmes are a great way to utilise your club’s strongest asset, your members. The power that word of mouth holds really is something that can’t be paralleled.
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Top 10 Member Retention Tips
Member retention is a really important part of keeping your business healthy. Check out our top ten tips below
Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking. A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times.
When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention. In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time.
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Performance Workout
Key Performance Indicators (KPIs) allow you to focus on what is important to your business. For example, membership sales, retention rates, prospects generated, club attendance, billing collections etc.
The easy-peasy way to increase membership sales and improve retention Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth… Ok thanks.